Green, Mark C.

Global marketing / Mark C. Green, Warren J. Keegan. -- Harlow : Pearson, 20120.

627 p. : col. ill. ; 28 cm.

ISBN:  9781292304021

Includes bibliographical references and indexes. 

1. Export marketing. 

I. Keegan, Warren J. 

HF1416 .G443g 2020