Kotler, Philip.

Marketing management / Philip Kotler, Kevin Lane Keller, Alexander Chernev. -- Harlow : Pearson Education, 2022.

603p. : col. ill. ; 28cm.

ISBN:  9781292404813

Includes bibliographical references and indexes. 

1. Marketing-- Management.  2. Marketing. 

I. Keller, Kevin Lane, 1956-  II. Chernev, Alexander. 

HF5415.13 .K87m 2022